ver Cuevana 3. The path to going plant-based has obvious upsides, but can also be isolating and difficult. Shouldn't there be some middle ground for people looking to make a change without totally upending their lives? Leader of the Reducetarian Movement, Brian Kateman explores this issue through the lens of his own personal decision to reduce eating meat. Grappling with how to sort through conflicting advice, Brian seeks a practical path forward.